Do it yourself
$0 + 10–15 hrs/week
All of it, forever
Free until you price your own time. Consistency collapses the first busy week, and it never comes back.
Managed social media automation
An entire social media department, automated, from $297 a month.
Research, writing, images and video, quality review, publishing, comment replies and daily optimisation — run end to end for your business, without an agency retainer.
- $297
- starting per month
- 4
- quality gates per post
- 15 min
- comment reply cadence
- Daily
- strategy re-optimisation
The four options
Consistent social media has only ever had four answers.
Three of them cost you either your week or your margin. Compare on what actually gets delivered, not on the monthly line item.
Hire an agency
$2,000–$8,000/mo
Briefings, approvals, revisions
Real output, real cost. Revisions take days, junior staff write it, and you pay $500–$2,000 just to onboard.
Use a scheduling tool
$29–$99/mo
You still create everything
A calendar, not a department. It publishes what a human already wrote, designed and approved.
TotalAutomation
From $297/mo
One style guide, then optional approvals
Everything an agency delivers — research, copy, visuals, review, publishing, replies, optimisation — run autonomously and improving daily.
The honest comparison for TotalAutomation is the agency column — same deliverables, a fraction of the retainer. Compared against a $99 posting tool, you are buying a department instead of a calendar.
How it works
Five steps. You are only required for the first one.
You write one Style Guide.
Tone, voice, audience, do's and don'ts, posting frequency, visual preferences. Once, at signup — that document becomes the brief for everything that follows.
The system researches and writes.
Real-time trend research matched to your niche, then copy written in your brand voice for the platform it will run on.
It creates the visuals.
AI-generated images and video, or fresh copy written around photos already on your page.
Everything passes four quality gates.
Media review, content review, combined review, then a deployment decision — before anything reaches your audience.
It learns from what works.
Every post's performance feeds back daily and reshapes what gets made next.
Quality control
Four gates every post passes before it publishes.
This is the part no competitor at this price has. It is the difference between automated content and content you would have approved anyway.
Gate 01 — Media review
The visual is checked first.
Before a single word is written around it, the image or video is reviewed for quality, brand fit and whether it actually says what the post needs to say. Weak visuals never reach the writing stage.
Gate 02 — Content review
The writing is scored 1–10 against your voice.
Copy is graded against your Style Guide — tone, vocabulary, claims, call to action. Anything below the bar is rewritten and scored again, not shipped with a shrug.
Gate 03 — Combined review
The two are judged as one post.
A good image and good copy can still be a bad post. The pair is reviewed together the way your audience will see it, in the feed, in context.
Gate 04 — Deployment
Platform, timing and campaign length are decided.
The final gate chooses where it runs, when it runs, and for how long — based on what has worked for your audience, not a generic best-time-to-post chart.
You can approve every post before it goes out, or set it to run hands-off. Both are supported, and you can switch at any time.
Engagement
It answers your comments — properly.
Publishing is the easy half. The reason most business pages go quiet is that nobody has time to answer the people who reply.
It reads what was actually said
Each comment is classified on intent and sentiment — a question, praise, a complaint, a buying signal — before anything is written.
It replies within minutes
A specific answer in your brand voice, posted while the commenter is still on the page. Not "Thanks for reaching out!"
It knows when to stay quiet
Sarcasm, hostility and spam are never answered. They are silently flagged for a human to handle. It never initiates contact.
It buys you reach for free
Comment threads are one of the strongest ranking signals on Facebook and Instagram. Live conversation extends the reach of every post — with no ad spend.
Live thread
Customer · 2 min ago
Do you do same-day callouts on weekends, or is that weekdays only?
You · just now · auto-replied
We do — Saturday and Sunday same-day slots are available until 4pm, and there's no weekend surcharge. Send us the postcode and we'll confirm a window.
Flagged · not answered
Hostile comment detected. Held for human review — no automated reply sent.
Reactive only · sentiment-gated · checked every 15 minutes
Compounding returns
It gets measurably smarter every day.
Every post's performance is fed back into a per-client optimisation loop that runs daily. An agency reviews quarterly, if you are lucky.
Day 1
It starts from your Style Guide
Your stated voice, audience and preferences drive the first cycle of content.
Day 30
Enough signal to act on
Content types, posting times, platforms and topics have measurable performance for your audience specifically. Strategy starts shifting toward what lands.
Day 90
Tuned to your audience
A rolling 90-day lookback rewrites the strategy daily. What gets made is now shaped by what your followers actually respond to, not category averages.
Content modes
Six ways it produces work for you.
AI concepts with custom imagery
Original post ideas researched for your niche, with visuals generated to match.
New copy for your existing photos
Fresh angles written around the real photography already on your page.
Resurfaced top performers
High-performing older posts identified, updated and run again at the right moment.
AI-generated video
Short-form video built for feed and reels, in your brand's look and voice.
Full YouTube packages
Script, description and thumbnail concept delivered as one publishable set.
Location-targeted content
Local trends, events and hashtags folded into content for the areas you serve.
Who it's for
Built for businesses that need to show up daily.
Any business whose customers check social before they call, and whose team has no spare hours to feed it.
- Local service businesses
- Restaurants
- Real estate agents
- Medical & dental practices
- Attorneys
- Home services (HVAC, plumbing, roofing)
- Fitness studios
- Salons & spas
- Automotive dealers
- Financial advisors
- Non-profits
- Marketing agencies
- Franchise operators
- E-commerce brands
Pricing
Agency deliverables. Not agency invoices.
No setup fee and no contract — while the market charges $500–$2,000 just to onboard you.
Starter
$297
per month
An agency quotes $2,000+ for this scope.
- Pages
- 1 page
- Platforms
- Facebook + Instagram
- AI content generation
- Real-time trend research
- Hashtag research
- Style Guide onboarding
- Approval queue
- Performance digest
Growth
Most complete$697
per month
The same deliverables run $4,000–$6,000 at an agency.
- Pages
- 3 pages
- Platforms
- All platforms
- Everything in Starter
- AI video generation
- Location targeting
- Competitor monitoring
- Daily optimisation loop
- Full YouTube packages
Agency
Custom
multi-client
Resell it, or run ten brands without ten hires.
- Pages
- 10+ pages
- Platforms
- All platforms
- Everything in Growth
- White-label delivery
- DNS management
- Priority support
No setup fee · No contract · Cancel any time
Coming soon
We're onboarding a small number of founding subscribers first.
TotalAutomation is in final testing. Rather than sell places we can't yet service, we're building a list and opening access in small groups.
- Join the list with your business details and the tier you're interested in — it takes about twenty seconds.
- When a place opens for your tier and industry, we email you directly to arrange onboarding and walk through your Style Guide.
- No payment is taken and nothing is committed until you've seen the platform working on your own page.